How to Start a YouTube Channel That People Want To Watch
The power of YouTube is pretty impressive. Whenever you hear the word “YouTuber,” at least one example of a famous, vibrant YouTuber pop up in your head, is it, Lilly Singh, aka Superwoman? Or is it PewdiePie? James Charles, maybe?
Whoever it is, the one thing common in almost all Youtubers is that they started as ordinary people, just like you. A lot of them gained popularity by doing something they love.
If you are passionate about singing, gaming, or makeovers, you probably thought about starting a YouTube channel yourself, and a lot of you must have tried it too.
While it is a thrilling idea, it requires a lot of work. So do not worry if you were not able to hit a million viewers or earn loads of money on your first try. All you were missing was the perfect strategy to showcase your incredible talent.
Below is a set of constructive tips to guide you on how to start a YouTube channel that people want to watch. A channel, unlike any other that brings out your unique ideas but, in a way, that people would love.
A channel that will gradually attract more and more followers and help you earn a very decent income.
So what are you waiting for now? Let’s dig in!
1. Plan Your Content
Planning is key. At the beginning of your YouTube experience, you might be able to gain a lot of followers, maybe even in your first video. Still, for you to have a steady and continuous increase in followers, you must have a plan.
You would already know what your videos are going to be about: maybe cooking tutorials or makeup techniques, an artistic channel, or perhaps a travel blog. Do not dwell on whether your idea is unique, but make sure your content is.
The best way to do that is to plan how you will go about posting your content. Maybe initiate a monthly theme. For example, a makeup artist can have one month of smoky eyeshade tutorials and the next one reserved for contour techniques.
Like this, viewers will know what type of content is coming their way. Viewers love to live their interests through YouTube videos.
An art enthusiast would love a channel that consistently and systematically provides fresh art content. Therefore, plan your way to success and always stay confident.
· Experiment Within Your Theme
It is best to write yourself a script before recording. Allow yourself to explore new ideas and engage in new ways.
A script is a skeleton, but you need to add life to it with your spontaneity, charisma, and originality.
2. Dynamic And Static Content
There are two types of content. Dynamic is the one you keep changing, and with the help of which, you can always have a surprise element in your video. Such material could be anything, for example:
- New songs in the background
- Introducing your thoughts or sharing your values
- Introducing viewers to your pet puppy
Use this content to always give your viewers something different and unexpected to look forward to and keep them excited for more content.
On the other hand, static content is one that stays constant and helps your viewers recognize you with it, for example:
- Your opening or signing
- Both types of content are equally important and maintaining your viewers’ enthusiasm.
Soon these elements will become your identifying features. Viewers will be able to remember you and your videos with the help of this keep interested in becoming loyal fan overtime.
3. Optimize Videos
Optimizing your videos is an excellent way for them to rank in search engine result pages. Here’s how you can go about it:
- Choose a catchy title your viewers are likely to write in the search engine
- Use an attention-grabbing thumbnail to attract your viewers to click on your video amongst many others
- Write a description of at least 200 words using different variations of your keywords
This way, your viewers will know what your video is about, and the video will appear under various searches with the help of the variations
4. Know Your Right Audience And Stay Trendy
An essential part of planning is to know top trends on YouTube and keep up with them. Is it trending to try out the Kiki challenge? Try it.
However, always keep a balance between your content and trends. Following too many directions can also be harmful as your viewers are not able to get anything new or different from you.
Know and understand what your audience demands of you and give them just that. One great way to know your audience is through the comments section. Learn what your viewers like and do not like about your content.
Be willing to take constructive criticism. At the same time, do not let negative comments get to you.
5. Judge Yourself As A Viewer
A great way to make sure you satisfy your viewers is to judge your content like a viewer. See yourself as this new YouTuber trying to entertain people.
Are you having fun? Do you think you will watch the video till the end? If not, why?
See if there is too much dead air or long pauses, whether the jokes you made are spontaneous and not too forced, and your body language is natural.
Speak the way you do in your daily life. This gives people the chance to know who you really are. The more spontaneous you are, the more original your content will be.
6. Arm Yourself With The Right Equipment
While a smartphone camera works well too, if you want to be successful, gradually invest in more efficient equipment. These could be a DSLR or mirrorless camera, tripod, lights, and reflectors, etc.
This practice will make your videos appealing to the eye and compel your viewers to keep watching the whole video and subscribe in the end.
· Start With Simple Editing Software
It is very beneficial to use editing software. Crop your videos, lose the dead air or moments of silence, increase the brightness, or remove the background noises.
However, do not edit your video too much as to make it look very ‘shredded.’ Maintain a good flow, and use little techniques such as zoom in, zoom out to make it entertaining.
7. Look For Inspiration
Once you start making content, you will find yourself running out of new ideas. Does this mean you are not a good creator? NO. It means that you need to be inspired to think of better ideas. For this, keep your mind open to experimenting:
- Observe techniques used by other YouTubers to engage viewers
- Travel and allow different places and people to stimulate your creative juices
- Keep a diary on you, a little book to add ideas to
- This way, you will always have a head full of new and exciting ideas.
8. Make Every Second Count
Creating content and making people fall in love with it as much as you do is a difficult job that requires you to give in a lot of time.
Keep recording your video until it is perfect. The first shot may be great, but if there is room for improvement, then make it better.
Reshoot, rewrite, experiment, and challenge yourself every day. For this, all you need to do is passionately give it all the time you can!
· Upload Videos Regularly
Time management also means you regularly upload new content. Be it every week or maybe twice a month, but ensure that viewers have an idea of when new videos will pour in so they can get excited.
Use other best social media platforms like Instagram to keep in touch with your viewers. Inform them of upcoming ideas, projects, and videos while also giving them an insight into what your process is.
9. Build Your Network
Socializing is essential for you to keep getting love from your viewers. The best ways to do so are:
· Connect With Viewers
Always stay in touch with your viewers through the comments section and social media. As you gain popularity, your viewers get more thrilled to have you talk to them and value their opinions.
Give them frequent shout-outs, introduce merchandise for them to purchase, and allow them to offer ideas.
· Connect With Famous Youtubers
You should collaborate with other YouTubers and eminent personalities to keep the numbers growing. These can be from your area of expertise, such as gaming, but can also be from different fields.
This way, people who may not be gaming enthusiasts may also get interested in watching your content if their favorite YouTuber appeared on your channel.
Collaboration is an instrumental technique to get more followers, so do not shy away from approaching famous people. You may not know how willing they are to collaborate with you.
10. Keep Marketing Language To A Minimum
Advertisements and endorsements for brands are the best ways to earn on YouTube. However, make sure that you do not use too much marketing language in your videos.
To avoid it, you require adequate planning. Incorporate brands in your videos so smoothly that viewers do not realize it is an ad, but the message will be conveyed. The best way to master this is to learn from famous YouTubers. Observe how they do it, and you will be a pro yourself in no time.
11.Take On Long-Term Partnerships, Rather Short-Term Sponsorships
When speaking of advertisements and endorsements, you need to be careful. Make sure the brand you promote shares the same ambitions as you. It should be in line with your values and what you want to promote around the world.
For example, if you are a vegan, you will not look true to your identity if you promote non-vegan products. These things are essential to take care of to gain your viewers’ loyalty.
Moreover, be wary of taking on short-term sponsorships and try to take on long-term partnerships.
This way, you can choose a brand you want to promote and have a trustworthy partnership with and, hence, a reliable source of income over a long period.
Conclusion:
Becoming a successful YouTuber is an exciting yet challenging journey. If you want to set off on this path, you need to be ambitious about achieving your goals.
However, do not always keep wanting more and cherish what you continue to gain on your way. In the end, the experience will surely be life-changing.
So buckle up and give yourself a well-prepared and well-planned start. Best of Luck!
Chris Taylor
I'm Chris Taylor, an enthusiastic Content Manager and Copywriter specializing in social media and emerging technologies. My talent lies in creating engaging and relatable content that captures the audience's attention and encourages interaction.
As an expert in social media, I'm always up-to-date with the newest trends, using them to develop content that's not just educational but also enjoyable and widely shareable. Recognizing the power of storytelling in brand development, I'm committed to crafting stories that forge a personal connection with audiences. My combination of attention to detail and creative flair ensures that every content I produce resonates deeply with its intended audience.
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