YouTube is the largest video library to access multiple data in one place. Plus, the growth and reach of Youtube have made it even more reliable. Currently, over a million users are trying to establish their channel and generate revenue out of it. In this guide, we’ll share 8 ways to Increase YouTube Engagement: and how to Keep Viewers Coming Back?
8 Ways to keep your viewers coming back.
1. Do your research and improve your video’s search ranking
Yes, YouTube could be a social platform, but it’s also a search engine. And everyone else being equal, one in all the best strategies for increasing YouTube engagement is optimizing your videos for search.
In other words, when your ideal viewer types in your chosen keywords, you would like your video ranking near the highest of YouTube’s results list. Meaning you wish to grasp what your audience is looking for—tutorials, inspiration, or entertainment.
Ranking in search results is the best way of increasing your video engagement, So, what are you able to do to boost your video’s search ranking on YouTube?
Find inspiration for your next video supported what people are already searching for, Take those relevant keywords and make use of them in your metadata or in the description.
2. Encourage Viewers to Subscribe
Have you ever heard the old chestnut, “Your best new customers are your old customers”? In other words, retaining customers is a best practice to grow your business. Well, the identical holds true for YouTube views.
This is why one in every of the best ways to urge more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you just release, and it’ll ultimately help you to increase engagement.
How does one get viewers to subscribe?
The best way is solely to ask at the start and end of every video!
3 . Optimize Your Thumbnail Image
Your thumbnail image, sort of a hero-image, can work wonders when increasing your YouTube views whether they’re on the organic results page, suggested videos section, or appearing on social media. Use high-quality images that feature readable and fascinating fonts and facial-closeups, if they’re featured in your video. Have your thumbnail be a visible correspondent to your title and outline to spice up your video views.
4. Determine what your audience wants
With any kind of content you produce, you would like to create sure it’s aligned with what your audience wants. Whether you’re writing a blog post or creating a video, start by progressing to know your audience and what style of content they require to determine from you.
If you’re just commencing to promote your YouTube channel, take a glance at your competitors or other video creators in your industry. study which of their videos get the foremost views and engagement. This may provide you with a concept of what topics your audience wants to find out about and what kind of videos they like.
Another solution is to appear at your YouTube Analytics if you’ve already uploaded videos. YouTube gives you detailed insight of your audience demographics, location, engagement and other helpful stats.
5. Run a contest or giveaway
If there’s one thing YouTube users love, it’s a free giveaway. Host a YouTube contest or giveaway to encourage people to subscribe to your channel and have interaction.
To keep your contests simple, have people like your video, leave a comment and subscribe your channel to enter.
Get creative by incorporating user-generated content and other non-traditional entry requirements.
Be careful with hosting frequent YouTube contests, though. you would like to create sure you’re getting results from your efforts: otherwise, you’ll find yourself holdup, money and resources. After doing one contest, wait a long time and appearance at your subscriber drop-off rate and engagement numbers. If you aren’t bringing in engaged subscribers, you may just be attracting folks that want free prizes.
6. Optimize Everything
A critical part of having a successful YouTube channel is Search Engine Optimization (SEO). Begin by evaluating different keyword phrases to determine what people are actively searching for, but also what keywords are relevant to your market. Chances are you’ll uncover a ton of high-traffic keywords you haven’t even considered.
Use a few of these keywords throughout your entire channel, not just your description but also in your video descriptions and title tags. Also keep in mind that repetition matters.
Don’t keyword stuff (this is where you use keywords in ways that don’t make sense to your audience or detract from a viewer’s experience).
At the same time don’t be afraid to use the same keywords multiple times throughout different areas of your channel. 2-3 times is best practice. Any more than that can get your account flagged.
Read our brief guide about Keyword research.
7. Commit to A Schedule
It’s worth saying again: consistency is key when it comes to creating a successful YouTube channel
This means that you’ll want to create a content plan that involves uploading content on specific days of the week.
You’ll also want to make sure it’s a schedule you can stick to since your subscribers will begin to rely on content updates on those days.
For example: Choose to publish weekly or daily intervals such as every Monday, or Monday, Wednesday and Friday.
When you are first getting the hang of YouTube, but want to put out as much quality content as possible, see what you can realistically commit to per week.
Decide on the days that you can guarantee videos be uploaded, and then put that information in the About section of your YouTube channel. This will tell viewers when they can expect to see a new video from you.
If you have other social media accounts, it’s a good idea to mention which weekdays viewers can head on over to your channel for new content.
8. Create Exclusive Content
Exclusive content helps you to increase your youtube engagement and also keep your viewers coming back.
Beyond making great content that sets you apart from other YouTube channels, make sure your viewers know it. Ensure that your audience knows how your content is different, better, and maybe a little bit exclusive.